I have compiled a list of the tools that I use regularly for SEO purposes – reviewed for 2018, here are my most favourite and beneficial SEO softwares and apps currently available, free or paid, and now want to share it with you!
So, ladies and gentlemen – here is my finished list!
My Best SEO Software List For 2019
- Jaaxy Keyword Revealer
- Google Analytics
- Side by side SEO
- Google search console
- Google keyword planner
- Advanced Rank Tracking
- WP Meta Plugin
- SEO quake toolbar
- Bing webmaster tools
- Brightlocal search
- Google Web Page Speed Test
Jaaxy Keyword Tool
All it takes is then just to dig and carry on digging. But that is the world of keyword research 🙂
Jaaxy Keyword Tool is a paid service but has a ‘starter’ option where you get 30 searches to have a feel for the tool.
Built within Jaxy Keyword Tool is also a Site Rank section where you can get some insight into your current rankings for given targeted keywords.
Again, a useful service….although I would not recommend relying on just one ranking tool and often get very different results depending on the SEO tool you are using.
I would definitely throw Jaxxy Keyword Tool into the mix in my SEO bag of tools.
Connecting with Google Analytics is an essential aspect of setting up your blog correct with SEO in mind.
Google Analytics gives you such insight into your website and visitor behaviour, and from there will help you adapt and improve.
You can see where, when and how visitors are coming to your site.
You are able to see exactly what pages users are visiting, how long they stay for and practically any other aspect of monitoring that you can think of.
GA allows you to set up goals based on your individual requirements, it really is an amazing analytics and SEO tool that it had to go in my list.
I am putting this up as a great SEO tool that I regularly use as a side-weapon in my SEO arsenal.
SEOptimer is essentially a piece of online software that crawls through various aspects of your website, taking into account online/offline/social alerts and other SEO-related aspects of your page.
This tool is quite basic but what I like about it is it can often point out SEO aspects that you have overseen.
With so many changing algorithms within the search engines, as an SEO practitioner, it can be very easy to get immersed and focused on certain aspects, be it tags, content, new methods or whatever.
SEOptimer is a quick tool to offer a lovely oversight to your current SEO performance.
SEOptimer does have a white label service which at some point I may be tempted to use, as the tool itself is great, and one that would be a valuable asset on on any SEO agencies website for lead purposes.
Now, ladies and gentlemen, this really is a gem of an SEO tool for me. Side-by-side SEO allows you to look at your current competitors in great detail.
It is the tool that just keeps on giving, looking at page content, keyword density,
You simply add your
Side-by-side SEO takes a lot of hard work and searching from you so you can quickly analyse competition and look for potential improvements for your own on-page SEO
It is the tool that just keeps on giving, looking at page content, keyword density,
Semrush is an industry gold stand all-round SEO tool and is recognised as one of the best, swiss army assets to have in your reach.
Semrush boasts some awesome features – here are to name but a few –
- Analyze Your Online Rivals’ Ad Copies and Keywords
- Conduct a deep link analysis
- Understand referring domains’ authority
- Check backlinks’ types
- Discover New Competitors in AdWords and Bing Ads
- Find the right keywords for SEO and PPC campaigns
- Set side-by-side domains’ comparisons
- Gather all the SEMrush data in one elegant custom PDF report
- Design your report using branding and commenting features
- Get over 2 million keyword ideas
- Use Keyword Grouping to segment your keywords by topic
- Pick the best keywords and save them in Keyword Analyzer
- Export your selected keywords to other SEMrush tools
- Track your positions for any keyword
- Discover local competitors
- Group keywords with tags
- Check your site’s health with our SEO analysis tool
- Prioritize SEO issues and decide what to fix first
- Track SEO optimization progress
- Find and fix
- Ensure the security of your website with HTTPS checks
- Social Media Poster
- On Page SEO Checker
- Analyze Google ranking factors affecting your
- website’s performance
- Get actionable recommendations based on collected data
All taken from Semrush’s quick insight into their services.
A serious whopper of an SEO tool with awesome power.
Serpwoo is simply an amazing SEO tool, and I fell in love with it as soon as I used it.
Serpwoo uses the top 20 search results and takes a holistic approach focusing on social signals of other ranking websites to offer solutions to improve your own site. And it does it well!
The intricacies involved in Serpwoo’s effort to make it a top contender for one of my best SEO tools, and that is out of a LOT of tools.
Serpwoo states that it looks at current trending and successful websites, so they can ‘reverse-engineer’ what was popular and help identify future opportunities.
I say taste away, you will love it!
Google Search Console (GSC)
Google search console is another absolute necessary SEO tool to get yourself familiar with. It is free, flexible, informative – it is a no-brainer!
Within GSC there is a wealth of information regarding performance in the search engines, clicks and impressions, queries that you were found with, and more.
GSC is also a place that issues surrounding aspects of your site, such as a misconfigured or damaging robots.txt file or sitemap.
Integration with many, many
GSC is a tool that if you have not already, you want to embrace it 🙂
Google Keyword Planner
Another great SEO tool is Google’s own Keyword Planner (GKW).
It allows you to find keywords to target, either for Google ads or general SEO targeting.
Google Keyword Planner offers search suggestions based on your product or keywords, look at future searches per keyword, advert values and costs – and of course lots of other gadgets around the system.
I love Ahrefs. It is a paid subscription but there are free account offers and free trials to let you get the feel for this tool.
Ahrefs is simply one of my ‘go-to’ SEO tools.
It offers services from domain overview scraping and reporting, backlink assessment,
I particularly like the solid keyword tool that Ahrefs has to offer, with suggestions and deeper digging than a lot of tools that I have used. Brilliant for uncovering those ‘golden nugget’ keywords.
It works as a deep-crawl machine, identifying on-page SEO issues and helps find improvements.
It gives the user plenty of guidance and insight into the functioning of your website as a
Sections are broken down into internal, external, image issues, canonical issues, <h1> <h2> etc issues, duplicates and missing etc.
This is a very thorough tool that honestly I think I have just scraped the surface with.
There is a paid and free option, and this is guided by the
Advanced Web Ranking
Advanced Web Ranking is one of the easiest and most-user friendly rank-tracking systems that I have used.
It is intuitive, allowing you to add domains and keywords, update rank changes on a daily, weekly or when required.
I personally used AWR for around 2 years within agencies and love the tool. It does what it says on the tin, but it does it to absolute perfection, allowing you to monitor your rankings and identifying winning SEO techniques.
AWR also offers a white label option so you can provide this service to clients/customers, and has a great built-in client reporting system – what more could you want from a software!
Woorank is another time-tested SEO tool true superhero! On a base
But, it can do so much more. Page by page analysis of on and off page SEO, Social Media analysis, usability, competition analysis – the list goes on.
One particular function that I love from W
A true online marketing stallion.
Yoast SEO is probably one of the most popular WordPress Plugins available.
It takes your
Yoast offers great guidance to meta tags, descriptions and content, recommended Google character length.
There are sections within
It is the number one SEO plugin, and for good reason.
WordPress SEO Meta Plugin
WpMeta SEO plugin is another swiss army tool. What is
This amazing plugin allows you to connect with Google Analytics with ease
Here are the functions boasted by WpMeta plugin –
- Bulk edit all website meta on a single view
- Edit meta in content with live SEO analysis
- Fix HTML image resizing in content
- Bulk edit image file name and meta
- Bulk edit SEO link title
- 404 errors redirect and
internalbroken link checker
- Add Google Analytics tracking information and display statistics in WordPress
- Generate XML and HTML sitemaps
- Facebook and Twitter social sharing custom elements per content
- Breadcrumb generator
- Gutenberg new WordPress content
SEO Quake Toolbar
SEO Quake is a powerful tool that installs right on your browser bar,
The SEO tool takes into account backlinks, social media alerts, keyword
SEO Quake has an ‘overlay’ system in the SERPs, which I really like, showing internal and
It even has an option to run complete
Bing Webmaster tools
Personally, I always advise optimising your website for Google – but that is certainly not to say you should ignore bing webmaster tools. according to search
Bing webmaster tools
One overlooked tool is the Keyword research tool that Bing has to
Bing Webmaster tools also
Mozbar is another great tool that
I love it. Install it and feel that love 🙂
However, one part of Moz is the other ‘free tools’ that they offer
Check them out – you are welcome 🙂
Brightlocal Search – show your search results from anywhere in the world
I have been using this for a few years now.
Ok, so we do have to take into account proximity when searching online for services.
But I really like the flexibility to control where I am ‘meant to be’ searching from, and I like looking at the different results to look for possible improvements page or site wide.
As you can see above, you get full listings of current rankings depending on where you set your search locations.
Very useful for national and international SEO monitoring/improving. And it is FREE – always a great price 🙂
Yet another industry standard – I had the pleasure of accessing this software with a client and have to say I was totally blown out of the water with
Just take a look at some of the capabilities that this software hosts
Google Page Speed Insights
Google has openly stated that page speed is a ranking factor for SEO purposes now, taking into mind the entire user experience and page speed is quite important.
To assess the quality of your page speed, Google
Google will come back with not only a score (1-100, with 100 being the highest score) BUT they also look at reasons why your website is going slow AND also offers
Thanks for reading. If you liked it or found some of the tools useful, share away to others that might like them.
Any comments or suggestions accepted with open arms 🙂