SEO For Beginners – Introduction
Welcome to SEO !
This guide was set up to introduce you to the world of Search Engine Optimisation (SEO).
This is a guide that will talk you through each aspect of SEO – but to get the most out of it then you really need to roll up your sleeves and implement the information you are being presented with. To truly ‘get to grips’ with SEO, there is no document or guide out there that can ever truly replace anything than getting stuck in and actually doing what you are learning.
But where do you start? Right here 🙂
This guide will cover all of the topics of SEO that you will come across – learning what words are typed into the search engines (keywords) – right through to working out how to utilise this knowledge to improve your own website.
We will look at aspects such as site speed, mobile-friendly approaches and all things in-between.
Easy To Follow
SEO is simply not something that can truly be learned at college or university. It is a fast-paced industry and one that is constantly changing. By the time a syllabus was written to study at university, many of the topics will already have changed, so staying on top of SEO is paramount if you want to succeed in this game.
But, the basics are there for you to freely learn, and even knowing the basics can put you head and shoulders in front of your competitors.
Get the basics down, put some of your knowledge to into practical use and before you know it you will become (at least) proficient of the ways of SEO and improving websites for search engines.
Learn SEO from the beginning – We will break these ‘basics’ into smaller, digestible chunks for you to to digest and understand.
What SEO is, and how it helps your website
You have probably heard the term ‘SEO’ – but here we will discuss what SEO, actually is, why should you be interested and how can SEO help your online marketing strategy.
Doing your homework for your industry – Keyword Research
Search engines use ‘keywords’ to establish what to display in the search engines – the words/queries that users actually type into the search bars. Welcome to the world of keyword research.
On-page website optimisation
Here we will look at how to optimise your website’s ‘on page aspect – the content – the actual website that your users will see when they type in your website address.
There are MANY aspects to cover here, so make sure you get your thinking caps on.
All About Link-building – Off page Optimisation
Links are often seen as as one of the most important aspects of SEO. Links are like a voting system, with other websites telling their visitors about your website – make sure you get the most relevant links to your website to help you skyrocket through the SERPS.
How to use this guide – can I just choose the sections that are relevant to me?
In a word – no. Yes, you can dip into each section, but without the knowledge of the previous sections, you would be a bit lost. We advise that you take each aspect of SEO on board to fully get a rounded grasp of what SEO actually is and how you can use it to the best you can do.
